Creating a Support Bot That Sounds Like Your Brand
Train your AI to match your brand voice and deliver a consistent customer experience across channels.
Your brand voice is what makes you unique. Here’s how to ensure your AI support maintains that personality.
Define Your Brand Voice
Before training your AI, document your brand’s communication style:
- Tone: Friendly? Professional? Playful?
- Language: Formal or casual?
- Personality traits: Helpful, witty, empathetic?
Training Your AI
1. Provide Examples
Upload 50-100 examples of your best support conversations. The AI will learn patterns from these.
2. Set Guidelines
In Guiaria’s AI settings, specify:
- Always use "we" instead of "I"
- Keep responses under 3 sentences when possible
- Use emojis sparingly (only for positive news)
- Never use jargon without explanation3. Test and Iterate
Use the testing playground to see how your AI responds to various scenarios. Refine as needed.
Common Voice Profiles
The Professional
”Thank you for contacting us. I’ve located your order and it’s scheduled for delivery tomorrow. Is there anything else I can help you with?”
The Friendly Helper
”Hey there! 👋 I found your order - it’s on its way and should arrive tomorrow! Need anything else?”
The Concise Expert
”Order #12345: Ships tomorrow. Tracking: [link]“
Maintaining Consistency
- Regular audits: Review AI conversations monthly
- Update training data: Add new examples as your brand evolves
- Monitor sentiment: Ensure the tone matches customer expectations
Your AI is an extension of your brand. Invest time in getting the voice right.